Sell your Pasadena home for only 1% list fee

1% List Fee with ZERO hidden charges

  • Simple & fair – upfront pricing!
  • Full service marketing - Your home will be everywhere!
  • Professional photography and 3D tour videos
  • Cancel anytime!

We are a full service Pasadena broker that provides all the technology and services required to get home sellers top dollar on the sale of their home

What you get

Professional Photos & 3D Tour

Beautifully shot photos of your home and community amenities are key to presenting your home in it's best light

Internet Marketing

MLS syndication will submit your listing to the most important websites including Zillow,, Trulia, Redfin, and hundreds more

Full Broker Services

You will be professionally represented by an experienced broker during the entire process

Prelisting Consultation

A no hassle consultation where we can talk about your home's market price potential, repair, and staging ideas for your home

Open Houses

Open houses are an important part of maximizing exposure to all potential buyers

Printed Catalogs

Colorful catalogs highlight your home's features for visitors

Property Website

A dedicated website for your home is at the heart of our online marketing strategy

Elecronic Lockbox

Supra lockboxes securely track all entrances to your property by other Realtors

Digital Advertising

Your home will be advertised via Facebook, Instagram, and Google Ads

Internet Marketing

We will be GENERATING MAXIMUM EXPOSURE with MLS Internet Syndication which means your house will be everywhere online! 

Your home will be on all the major real estate websites:

  • Zillow
  • Redfin
  • Trulia

Including all the big brokers like Coldwell Banker, Berkshire Hathaway, Century 21, ReMax, Keller Williams, and hundreds of other real estate websites! 

Your home will be everywhere!

Professional Photography & 3D Tour Technology

Professional photography and 3D tours from Matterport are a standard part of our services, on all my listings, at no cost to you. Great Marketing Starts with Great Images! 

With over 95% of all home buyers viewing properties online good photos are key to attracting buyers.

Cancel your listing anytime

Most agents push their sellers to sign a listing agreement for a minimum of six months and even up to a year. 

We are the only broker that allows you to cancel your listing at any time if you are not satisfied. 

If we don’t perform you can cancel your listing agreement!

We do more...

We provide all the technology and services, required to maximize exposure of your home. We are not a discount brokerage.

  • Pre-listing consultation (pricing and staging tips)
  • Full professional agent representation
  • Professional photography and 3D Matterport
  • 100% marketing/advertising exposure on MLS and ALL real estate websites
  • Advertising on all major websites
  • Advertising locally & nationally
  • Electronic digital lock-box (Supra)
  • Home Showing software
  • Contract negotiation expertise
  • Online signature technology
  • Title & Escrow coordination
  • Prompt & reliable communication via text, call or email
  • Helpful advice throughout
  • Cancel anytime policy

Why do you charge less?

The broker direct benefit for home sellers...

A real estate agent works for,  and is supervised by a real estate broker.  

The agent and broker will split their commission typically anywhere from 40/60 to 20/80 among them.  

When you work with me you are working directly with the broker...not the agent.

Since I don't have to split commission with an agent, I pass down the savings to my clients.

Boris Gutierrez
Real Estate Broker and Realtor

See how much you can save

Latest Testimonials

Cesar Gallardo


Working with Boris was great! Wish we had another real estate opportunity to work with him again.

My wife and I weren’t looking forward to the process of selling our home. The first step of course was finding a good realtor. I was ready for a sales pitch but none came. Boris was genuine from the start. He sincerely wanted to paint a clear picture of what our home would sell for and what the entire process would look like. After we did a walk through of the property he gave us a list of things that would help us sell our home.

After he left, my wife and I knew we wanted to work with Boris. We felt that we had come across a real estate agent that was not just in it for the commission. Boris cares about his clients. Boris was available and present throughout every part of the sale process, from the point when we started getting the house ready for sale, to the professional photography, the open house, the negotiation process with the buyer’s agent and all the inspections. He was patient with us and our needs as the parents of a two and a half year old boy. We spoke with Boris on a daily basis and he kept us up to date about every little detail that came up during the whole process.

Working with Boris made the process easy. The most stressful part of selling our house was physically moving out of the house, which Boris also offered to help with. We are grateful to have had the opportunity to work with Boris during this process and look forward to working with him again in the future.

Jackie Galvez


Hello to All!! Boris helped me sell my condo in Pasadena this past summer and I must say he made it as painless as it possibly could be. As a first time seller, he walked me through the process and took extra time to explain any issues or concerns I had.

He was always Available and could be reached at ANY time of day. He went above and beyond his duties as a realtor and I hope you all will give him the opportunity to serve you. I have already recommended him to my colleagues and friends. Go with Boris and you won’t regret it!!! Thanks again for everything, Boris!!”

Mark Rowland


Boris did so much more than just sell my home.

I couldn’t afford to pay rent while paying a mortgage and Boris moved so quickly to relieve that financial strain.

Boris made a stressful situation much more enjoyable than I thought possible. It was so great to have somebody handle all the difficult aspects of selling a home. I can’t thank him enough!

We would love to speak with you about your plans and see if we could be of assistance in any way.

Contact Us


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